Behr has selected Blueprint, a blend of blue, gray, and green to complement a variety of design styles and aesthetics.
Erika Woelfel, vice president of color and creative services at Behr says Blueprint is, "a strong and grounded, midrange blue that commands attention, but isn’t overwhelming," and design professionals are applauding the choice, "It has a chalky, gray undertone that keeps it feeling soft and approachable," says Lesley Myrick, owner and principal of Lesley Myrick Art + Design in Waco, Texas. Owner and creative director of home decor brand Homies Kiley Story tells Realtor.com that the color works especially well in bedrooms for winding down and disconnecting.
When a paint company chooses a Color of the Year, it has a rainbow to choose from. But the question is relatively black or white: Select a polarizing, controversial hue (a la Greenery, Pantone's stomach-churning Color of the Year for 2016), or pick a crowd-pleasing shade sure to wind up on walls across the country. The Color of the Year often foreshadows decor trends, but people are likely to apply a coat of it in their own home only if a color is approachable. Perhaps that's why Behr Paint went with one of the most agreeable shades we've seen in a while.